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Think of a time you were betrayed by a dear friend, lover, or family member. Now, imagine how difficult it was to rebuild the trust that has been broken between the two of you. The relationship between the two parties may never be fully repaired, and the trust between both parties may never be restored. Trust is the glue that holds relationships together in the same sense that glue bonds a customer to a brand. Trust can’t be forced down people’s throats. Customers will not choose to trust your brand unless you show them that you are worthy of their trust. Businesses need to nurture a long-term relationship with their customers in order to gain the rewards. By building trust between you and your customers, you will establish better work ethics, you will improve your business’ reputation, and you will provide excellent products to your customers. We have provided a list of ways that businesses can earn customer trust naturally.

1. Communicate.

In the world of business, there is no such thing as “over-communication.” If you are working with clients as a consultant or a marketer, be open and transparent about your goals. The more you talk to your customers, the better. Leaving your customers in the dark will do you no good. If you’re caught holding back details or ignoring the communicative side of the relationship, any trust you may have built with your customers could fall apart.

2. Always be available.

Consistent interaction between a brand and its customers is a powerful strategy, so it’s essential that a brand is always available to its customers. As long as you are consistent with your brand personality, your customer service, and your basic products and services, your reputation will grow stronger and your customers loyalty will grow stronger. Customers have questions and if their questions are left unanswered, the brand will start to lose credibility. A business’ contact page is one of the most visited pages on any website, so it’s a great idea to include a phone number, email address, social media handles, and an instant chat box on landing pages because customers feel a certain sense of comfort knowing that they can talk with someone at any time they choose.

3. Make your brand more personal.

Develop a personal marketing and advertising strategy. Also, make your regular interactions with customers and clients more personal. For example, encourage your employees to speak from the heart and engage customers like real people rather than using scripts and common responses. A small change like this can really change a customers’ impression of your brand for the better. It will also make your brand seem more human.

4. Have a reliable product.

Think about the last big purchase you made. Was it a $1,000 purse? A $300 jacket? A $50,000 car? Now, ask yourself what tempted you to buy the item or vehicle? It’s definitely the products quality that drove you to max out your credit card. As long as the customers are impressed with the quality of the product they purchased, the money spent on the product will be justified.

Before customers make a purchase from you, they need to be able to trust that what you’re selling matches up to what you say it is. Talking a good game and then selling a low-quality product will only draw negative reviews, leading to mistrust and decreased credibility in the market.

5. Be honest.

Being open and transparent means recognizing and being open about your weaknesses before your strengths. Customers really appreciate when businesses are up front with them. By giving customers a glimpse of your flaws, you’ll actually show them exactly how much you care about them and their needs. At the same time, you'll also give them reason to trust your brand. Honesty shows your willingness to help them get the results they’re looking to achieve.

6. Share reviews.

When was the last time you made a restaurant or hotel reservation without checking the reviews on TripAdvisor or Yelp first? Nowadays, reviews are a huge part of our decision-making processes. Consumers demand references to find out whether the companies and brands they’re dealing with are trustworthy and reliable or not. Customers will trust the experiences of other customers over the claims of a company or brand. By displaying unedited reviews on your website and responding to reviews quickly and professionally, you will secure the social proof that you need to persuade new, existing, and potential customers to trust your business.