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One of the most important steps in successful search engine optimization (SEO) is picking the right keywords and keyword phrases. Selecting the right keywords and keyword phrases will increase traffic to your website and attract your targeted audience.

Eventually, you will gather enough data to help you determine which of your chosen keywords were the most successful, and which ones require more work. Meanwhile, this blog will help you choose the right initial set of keywords.

1. Think like a customer.

Put yourself into the shoes of a customer when you create your initial set of keywords. This shouldn’t be too difficult given the fact that you have been a customer to many brands throughout your lifetime. Ask yourself the questions that you used to ask yourself. For example, “Whilst looking for one of these products or services, what did I type into Google?”

Also, you can get the opinions of your friends and family members on phrases that could be used while searching for your products and services.

2. Know your competitors.

Create a list of your competitors and visit their websites to see what keywords they are targeting. You can identify the keywords they are targeting by reading their content and viewing their metatags. Taking a look at your competitor's keywords will help you see what you could be forgetting and help broaden your list of ideas.


The best keyword research tools are Soovle, Jaaxy, Google Search Console, Ahrefs Keywords Explorer, SECockpit, and Google Keyword Planner. You can use any of these keyword research tools to research your potential target keywords and to determine the value of a keyword. You can also gather data on keyword trends, keyword competition, and similar keywords with these tools.


Place your keywords into blog posts, social media posts, and your website's content because the more you use keywords within your content, the easier it will be to attract your targeted audience.


Make a balance between “head” keywords and “long-tail” keywords. Head keywords are short phrases that usually consist of one to three words whereas long tail keywords consist of three or more words or phrases.

Head keywords are associated with higher traffic but also higher competition while long tail keywords are associated with lower traffic but lower competition.


One easy and effective way that will help you attract more visitors and reach your potential customers faster is to find out what they are searching on Google and add these keywords on your business page. So, we added a "keyword generator tool" in the SEO section, a keyword planner that will help you find out the search trends on Google and benefit from them to your business.


After choosing your initial set of keywords, don't forget to supervise them and evaluate the results. It’s important to remember that these keywords are dynamic and need to be updated from time to time. Your website needs to be updated constantly with trending keywords or phrases and the new keywords that your competitors may be using.